.link-effect *,
.link-effect *:after,
.link-effect *::before {
    -webkit-box-sizing: border-box;
    -moz-box-sizing: border-box;
    box-sizing: border-box;
}

.link-effect a {
    position: relative;
    display: inline-block;
    margin: 15px 25px;
    outline: none;
    color: #000000;
    text-decoration: none;
    text-transform: uppercase;
    letter-spacing: 1px;
    font-weight: 400;
    text-shadow: 0 0 1px rgba(255,255,255,0.3);
    font-size: 1.35em;
}

.link-effect .cl-effect-15 a {
    color: rgba(0,0,0,0.2);
    font-weight: 700;
    text-shadow: none;
}

    .link-effect .cl-effect-15 a::before {
        color: #000000;
        content: attr(data-hover);
        position: absolute;
        -webkit-transition: -webkit-transform 0.3s, opacity 0.3s;
        -moz-transition: -moz-transform 0.3s, opacity 0.3s;
        transition: transform 0.3s, opacity 0.3s;
    }

    .link-effect .cl-effect-15 a:hover::before,
    .link-effect .cl-effect-15 a:focus::before {
        -webkit-transform: scale(0.9);
        -moz-transform: scale(0.9);
        transform: scale(0.9);
        opacity: 0;
    }